Causes and consequences of public opinion and behavior are the focus of the Yale Climate Change social scientists.

Causes and consequences of public opinion and behavior are the focus of the Yale Climate Change social scientists. Their podcasts and publications are very useful tools for environmental politicians. Our success as a species will be based on our understanding of ourselves. Will those interested in fresh air and clean water be able to sustain an advertising campaign as successful as the American armaments industry (NRA)? We shall see....
http://climatecommunication.yale.edu/about/the-program/